Back to News
AI InsightsFebruary 15, 20263 min
Generative VFX: The New Era of Commercial Video Production
How we are using video diffusion models to cut post-production costs while maintaining cinematic standards.
The video industry is experiencing an earthquake thanks to the arrival of high-quality generative models. In this insight we explore the real impact on commercial productions.
* Image-to-Video models are providing temporal consistency unthinkable just a few months ago.AI upscaling allows recovery of compromised footage.
We are testing these workflows directly on our clients' social campaigns, achieving engagement rates up to 30% higher than traditional videos.
Beyond Chroma Key
Until yesterday, shooting a scene on an alien planet or in a pristine forest required huge budgets for virtual sets or traditional VFX. Today, hybrid techniques combining green screens and AI video generation allow for stunning results on accessible budgets.* Image-to-Video models are providing temporal consistency unthinkable just a few months ago.
We are testing these workflows directly on our clients' social campaigns, achieving engagement rates up to 30% higher than traditional videos.
Data & Insights Grafici
+30%
Engagement Rate
Higher average on videos with generative VFX vs traditional production.
-70%
Post-Production Costs
Savings vs physical sets with AI hybrid compositing.
4K
Upscaling Quality
Compromised footage recovered via AI super-resolution.
E
E-quipe Creative
Digital Laboratory
