How AI is Revolutionizing Marketing Agency Workflows

Automation is no longer just a buzzword, but an operational necessity. At E-quipe we have recently integrated a series of virtual assistants based on advanced LLM architectures to streamline repetitive tasks.

The Problem with Repetitive Processes

Every marketing agency spends hundreds of hours a month on: - Data extraction from reports and analytics - Creating drafts for editorial plans - Basic customer care management

Our Lab Solution

Through our **Tech Lab*

division, we developed Python scripts that connect OpenAI's APIs directly to our data feeds. The result? A dashboard that pre-analyzes Adv campaign data and suggests optimizations before the media buyer even has to open Business Manager.

The Results

1. **Time Saving:** -40% on reporting hours

2. **Accuracy:*

Reduction of human error in data transcription

3. **Strategic Focus:** The team can finally focus on creativity and less on mechanical operations.

In the next article, we will explore how these same agents can be configured for our end clients.